Post by account_disabled on Jan 8, 2024 23:27:38 GMT -6
Book Blue Ocean Strategy "on Amazon. 5. Guerrilla Marketing Now we have to recommend one of the classics of marketing, and that is that - if you have done enough research - you most likely already know a little about guerrilla marketing, which is one of the most striking and creative traditional techniques that you can find. The book “Guerrilla Marketing: The Secrets to Making Big Profits in Your Small and Medium Businesses” by Jay Conrad Levinson is a good introduction to this strategy; which consists of the use of unconventional techniques and means when using advertising spaces, mostly on the street. By reading it, you will be able to learn that it is not necessary to spend a lot of money on advertising to be able to create a true impact in a traditional way, since with creativity - and using everything that the exterior can offer us - you can obtain sufficient visibility and improve the image of your brand.
Just keep in mind that this book is already a few years old and focuses on traditional methods, so it may not fit the needs of all current businesses. However, it is still a Phone Number List must-read for a broader view of marketing in general. Book: Guerrilla Marketing. Book " Guerrilla Marketing " on Amazon. 6. The 22 immutable laws of marketing Another essential classic for any marketer's bookstore is the book “The 22 Immutable Laws of Marketing” by Al Ries and Jack Trout , where they attribute the success of most strategies to 22 universal laws. This book is quite famous and has been translated into 15 languages. Although it is true that marketing is constantly changing, and that what worked perfectly before now simply does not sell, this book still has several interesting points that are worth reviewing, since they are general aspects that continue to work in one way or another.
In summary, these laws talk about: The leadership. The creation of categories. Positioning in the customer's mind. Focus on simplicity. Marketing as a battle of perceptions. Always look for exclusivity. Take advantage of all the positions of a “ladder”. The duality with competition. Always present yourself as an alternative. Categories tend to be divided into more categories. The long-term effects of marketing. The extension of the brand line. Give up something to get something. Look for attributes opposite to the competition. Compensating negative characteristics with positive ones. Only one solution is the one that will give the best results. You can't predict the future. You have to be careful with success. Failure must be assumed and overcome. Things are not always as the press says.
Just keep in mind that this book is already a few years old and focuses on traditional methods, so it may not fit the needs of all current businesses. However, it is still a Phone Number List must-read for a broader view of marketing in general. Book: Guerrilla Marketing. Book " Guerrilla Marketing " on Amazon. 6. The 22 immutable laws of marketing Another essential classic for any marketer's bookstore is the book “The 22 Immutable Laws of Marketing” by Al Ries and Jack Trout , where they attribute the success of most strategies to 22 universal laws. This book is quite famous and has been translated into 15 languages. Although it is true that marketing is constantly changing, and that what worked perfectly before now simply does not sell, this book still has several interesting points that are worth reviewing, since they are general aspects that continue to work in one way or another.
In summary, these laws talk about: The leadership. The creation of categories. Positioning in the customer's mind. Focus on simplicity. Marketing as a battle of perceptions. Always look for exclusivity. Take advantage of all the positions of a “ladder”. The duality with competition. Always present yourself as an alternative. Categories tend to be divided into more categories. The long-term effects of marketing. The extension of the brand line. Give up something to get something. Look for attributes opposite to the competition. Compensating negative characteristics with positive ones. Only one solution is the one that will give the best results. You can't predict the future. You have to be careful with success. Failure must be assumed and overcome. Things are not always as the press says.